To begin this entry, I must first give a bit of background information. For the last few years, I have lived in Lynchburg, VA. For years, this was a town that existed with the void of any quality burrito establishments. For a great deal of time, one would drive to Charlottesville for the sweet satisfaction of a Chipotle burrito. Then, almost suddenly, a new establishment appeared in Lynchburg. This burrito restaurant was one that I had never heard of or seen before. It is now commonly known as Moe’s Southwest Grill. My friends and I had not been to Chipotle in quite some time and were salivating over the mere notion of a quality burrito.
As we sat there, taking our first bites into our meal our eyes lit up with such glee that we barely said one word until every bite was consumed. As a bonus, Moe’s includes chips and one of five varieties of salsa for consumption. It was not long after this that one of our friends made a comment that made me question the greatness of the meal I had eaten. “Sure, we have a Moe’s, but what we really need is a Chipotle.” For a moment I saw his point. My mind wandered back to all of the wonderful meals I had shared with friends at Chipotle. We enjoyed many and the food was so good. For the time, I accepted that there was a possibility that Chipotle was superior. There were arguments, but I sat them out, as I hadn’t actually had the opportunity to compare the two.
Then, it happened. I moved to Richmond, VA. This fair city is the home of both Chipotle and Moe’s. As a matter of fact, I literally live within walking distance of a Chipotle. I live so close that upon moving in to our current apartment, my wife and I were given coupons to enjoy free burritos from this wonderful eatery. The decision was quickly made to go enjoy a couple of burritos on the house.
So we went, and we ate. During that meal, I finally understood that there was definitely a HUGE difference between Chipotle and Moe’s. It may disappoint some loyal devotees, but I have to say that Moe’s is WAY better than Chipotle. I also feel that Chipotle needs to take drastic steps in order to stay on top of this game. Now, when people try to convince me that Chipotle is better, I simply brush it off to either stupidity or ignorance.
There are a few reasons for my strong culinary opinions in this matter.
1. The taste of the burrito – I find it quite interesting that both have very similar ingredients, but Moe’s seems to have a distinctively better taste in their burritos. Chipotle offers a much drier burrito, whereas the burritos at Moe’s are the perfect combination of moistness (forgive me, for I couldn’t think of another word to use).
2. Chipotle Ranch Sauce – Believe it or not, this sauce is only found at MOE’S! Are you kidding me? Chipotle doesn’t even have chipotle sauce? That’s right folks. Let me just tell you, that this sauce adds so much zest and tanginess to your meal that you will not regret telling the clerk to put extra sauce on the burrito.
3. Chips and Salsa – Let’s be honest here. I’m simply offended that Chipotle wants to charge me for this stuff. Moe’s offers chips and five different flavors of salsa for you to indulge in at no extra charge. This adds a ton of value to my meal. To make the test even more interesting though, I went ahead and purchased the chips and salsa at chipotle, and what I got was stale and dry. The salsa had lost all its freshness and it was just bland at best. If I have to buy it, it should definitely be better than what I get for free at Moe’s. The fact is though, that on this point, Moe’s more than dominates in value and definitely in taste.
4. Customer Service – Every time I have been to Moe’s, I have been greeted with glee. I realize that they are paid to do this, but it is actually really nice and adds to the experience. When I go in Chipotle though, I’m greeted by a crew of people that act as if they are only making about 7 dollars an hour. While I realize that is, most likely, their salary, I also realize that the folks over at Moe’s can’t be making much more than that themselves.
Feel free to argue or test these yourselves, but for my money, and my burrito desires… “WELCOME TO MOE’S!!!”
